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Content Executive
152630
Posted:
17/10/2024
- 32000 USD - 32000 USD
- London, United Kingdom
- Permanent
** Salary range £32,000-£35,000
We are a global, Life Sciences focused recruitment company founded in London, with offices now in New York City, San Francisco, Berlin, San Diego, and Raleigh. Our client’s range across the top Medical Device companies, to Pharma, Biotech and Contract Research Organizations (CROs) as well.
Here at Meet, we give inexperienced and experienced professionals the opportunity to work in a highly competitive, fast-paced sales environment which includes hands on onboarding, continuous support, career development opportunities, and much more. A few of the things that sets us apart from our competitors: uncapped commission structure with no draws or thresholds, the ability to receive additional training as you get promoted into senior/lead recruiter and management (if that is of interest), and the ability to work in an award winning environment for our culture.
The Content Executive is responsible for the creation of content across a range of channels. With a
focus on copywriting, they will take ownership of Meet's distinct voice to deliver content that engages our audiences and communities in Life Sciences with a focus on the innovation, causes and stories that impact us all. Complementing this will be maintaining and evolving the content around Meet’s Talent Solutions - driving awareness, credibility and success with clear call-to-actions. Showcasing Meet’s values in every word, the aim is for our content to create conversations that lead to conversions.
Responsibilities
Sales Enablement
- Deliver well-researched and compelling written content for various channels, including webpages, blogs, social media, email campaigns, white papers, brochures, sales collateral, and the monthly LinkedIn newsletter.
- Manage the distribution and re-purposing of content to ensure maximum reach and engagement across social channels.
- With the Growth Marketing Manager and Community Lead, develop and execute a comprehensive content calendar that promotes Meet’s: Talent Solutions, Values and Communities.
- Align content with identified Account Based Marketing campaigns with New Business and Delivery teams
- Ensure content consistently aligns with our approach to inclusivity and EDE&I - continuously
championing the people that work in Life Sciences from all walks of life
- Agree and meet content deadlines, to ensure consistency and frequency of messaging
- Liaise where appropriate with third-parties to ensure technical website content is delivering SEO results
- Collaborate with cross-functional teams, namely Talent, to ensure marketing content integrates into broader causes, campaigns and initiatives.
- Work closely with the Community Lead to bring content to life in multi video formats, for appropriate channels
- Proactively identify new and innovative ideas by staying up to date with industry advancements, content marketing trends, and Life Sciences news.
- Continuously monitor, audit, and evaluate content providing insights and recommendations for continuous improvement.
- Continuously evaluate the effectiveness of existing content assets and identifying content gaps.
Required Competencies
Thinking Innovatively, Planning, Sharing Knowledge, Being Customer Focused, Committing.
Core Activity
Sales Enablement
- 1 Life Sciences piece a month, repurposed in four formats
- 1 “championing piece” a month repurposed in four formats
- 2 sales enablement pieces a month in four formats
- 2 newsletters a month (one via Bullhorn and one via LinkedIn)
- Quarterly “seasonal” campaigns built 3 months in advance utilising the above inputs
- An annual whitepaper that speaks to our values and “what we want to be famous for”
Internal Communications
Monthly round-up of content for Fuse
Expected Outcomes
Increased Engagement:
- Social Media Engagement: Achieve a minimum of 5% increase in social media engagement (followers, likes, shares, comments) month on month.
- Content Reach: Ensure each content piece repurposed into multiple formats reaches a cumulative
- audience of at least 10,000 people monthly across platforms (social media, email, and blog).
Lead Generation and Conversion:
- Lead Generation from Content: Generate at least 5 new qualified leads per month directly attributable to content assets such as white papers, blog posts, or newsletters.
Brand Awareness:
- Website Traffic Growth: Increase traffic to key landing pages (content-related) by 15% over the next 6 months, with a focus on blog and resource sections.
Collaborative Success:
- Content Calendar Compliance: Achieve 80% adherence to the content calendar deadlines, ensuring all campaigns, newsletters, and sales materials are delivered on time.
Cross-Team Collaboration:
- Collaborate with Talent to deliver 4 joint projects or campaigns a year,
- ensuring alignment with broader approach to inclusivity and EDE&I and Meet’s values.
Salary:
The base range for this role is between £32,000-£35,000 dependent on years of experience
*This is a Hybrid role and candidates are expected to come into the London office 3x a week*