EVP, Market Access

EVP, Market Access & Payer Marketing

Meet is currently partnering with a leading healthcare communications agency that is looking to appoint a visionary, commercially minded Executive Vice President to lead and scale their Market Access & Payer Marketing practice.

This is a standout opportunity for a senior leader with deep expertise in payer strategy, managed markets, and pharmaceutical commercialization to play a pivotal role in shaping strategy, driving growth, and influencing how innovative therapies reach patients.

The Opportunity

They are seeking an EVP and Practice Lead who will own the strategic direction, financial performance, and continued expansion of a high-growth Market Access business within an integrated communications environment. The role works closely with Medical Communications and Advertising leadership to deliver cohesive, high-impact solutions for biopharmaceutical clients.

This opportunity will suit someone who combines strategic vision, commercial rigor, and client credibility, and who thrives in a collaborative, cross-functional setting.

Key Responsibilities

Strategic Leadership & Growth

• Lead and evolve the Market Access & Payer Marketing practice, setting the long-term vision

• Own revenue, profitability, forecasting, and P&L performance

• Identify and drive new business development and cross-sell opportunities across complementary service lines

Client Partnership

• Act as a senior strategic advisor to clients, shaping access strategies aligned to brand and payer needs

• Oversee the development of value propositions, payer messaging, and access tools (e.g., AMCP dossiers, budget impact models, payer communications)

• Build trusted, senior-level client relationships

Team & Practice Development

• Lead, mentor, and grow a high-performing, multidisciplinary team across value communications, HEOR, and patient access

• Foster strong collaboration across strategy, medical, and creative functions

• Champion a science-first, insight-led, and outcomes-driven culture

Innovation & Thought Leadership

• Stay ahead of evolving payer dynamics, regulatory change, and launch readiness best practices

• Represent the practice externally through thought leadership, speaking, and publications

• Drive innovation across access strategy, including digital solutions, analytics, and AI-enabled planning

Candidate Profile

They are looking for:

• 15+ years’ experience in pharmaceutical or biopharmaceutical market access, payer marketing, brand strategy, or agency leadership

• A proven track record leading complex engagements and delivering measurable commercial impact

• Deep knowledge of the U.S. market access and compliance landscape

• Strong financial acumen, including experience managing a business unit or P&L

• Exceptional leadership, communication, and stakeholder management skills